แสดงบทความที่มีป้ายกำกับ jewery trend แสดงบทความทั้งหมด
แสดงบทความที่มีป้ายกำกับ jewery trend แสดงบทความทั้งหมด

วันพุธที่ 29 มีนาคม พ.ศ. 2560

Siegelson

Lee Siegelson attended Cranbook, a famous preparatory school in Bloomfield Hills, Michigan. This formative experience influenced the way he views the important art object he sells. The school, like Cartier's Mystery Clock Model A and the great pieces of the Art Deco movement, employed the notion of deviation from the assembly line mentality of Henry Ford. The Model A clock by Cartier was produced entirely by hand by a team of master artisans, taking nearly a year to complete, in contrast to Henry Ford's Model T, the 1908 automobile symbolizing the efficacy of mechanized mass production.

Cranbrook was designed and built by Finnish architect Eliel Saarinen who was given an unbridled approach to design and architecture by founder and Arts and Crafts proponent George Gough Booth. The beauty of the school's architecture and horticulture are intended to inspire and influence the students as much as their classes. Siegelson has applied the ideals employed at Cranbrook in his work and his life: simplicity, uniqueness, and detail. Siegelson's interest in fine objects is the opposite of the commercialism and mass production ever-present in the jewelry industry today. Siegelson focuses on pieces designed without compromise and with the utmost quality.

As a reminder of the importance of trusting your intuition, this quotation by the architect Louis Sullivan is posted on the door of the Siegelson safe, “Imagination is the greatest of man’s single working powers—and the trickiest; as the intellect is the frailest, the most subject to derangement, the most given to cowardice and betrayal, unless it be held steady and sane by the power of Instinct.”

วันศุกร์ที่ 27 พฤศจิกายน พ.ศ. 2558

How to Be a Jewelry Trend Destination

How to Be a Jewelry Trend Destination

"Jewelry and fashion should go hand in hand," says Jewelers of America Director of PR & Special Events Amanda Gizzi, a trend expert with nearly a decade of jewelry trend forecasting experience.

Amanda revealed how jewelers can be a trend destination  in her presentation at the JA New York Show on July 27, 2015.

Stay on trend by looking at magazines (Instyle), TV and the Internet fashion websites (TheCut.com). 

Follow trends on social media. Use hashtags to not only research current trends on Facebook, Twitter and Instagram, but also contribute to the conversation by adding popular fashion hashtags to your brand's posts. There are so many searchable terms, but hashtags like #jewelrytrends, #jewelry, #showmeyourrings, and #fashiontrends are a good way to get started.

Join the online conversation during big fashion media events, like the Oscars, Golden Globes, Mercedes-Benz Fashion Week. Again, use hashtags to get your posts seen by a huge audience of fashionistas (#oscarjewelry, #goldenglobes, etc)

According to Amanda, Instagram is the most powerful social media tool that jewelers can use today to share their jewelry product. Consumers use Instagram not only for fashion inspiration but to source gifts, accessories and clothes. Don't underestimate the power of promoting your brand through pictures of your jewelry and posts that tie into current trends.

Constantly refresh how you sell and display your merchandise. It's not necessarily about stocking new jewelry trends each season, but refreshing your marketing and displays so that you are presenting your jewelry in an interesting way and contextualizing existing inventory around current trends.

To get started presenting your jewelry store as a trend destination, here are some highlights of the top trends that will shape the jewelry market through 2017, according to international jewelry trend forecasting agency, TRENDVISION. 

Jewelry style trends:

Smooth finishes & high shine, with jewelry that has iridescence and light reflectionJewelry with lace-like patterns and themesOpen work, grid-like designs, "cracked earth" motifsWings and feather motifs, especially in black and white or deep peacock huesLeaves, branches and abstract vine nature motifsGlobal cultural references, like jewelry with eastern religious symbols Brightly colored gemstones in patterned designs"Pixelated" patterns -- brightly colored micropave jewelry designsCartoonish icons, emoji-inspired pendants and charms & 80s and 90s pop culture referencesEarrings: long, linear "shoulder sweepers"Statement necklaces, especially collar style high-neck designs.Large drop pendant necklaces that are extra long in length, hitting below the chest to the belly.

Jewelry color trends:

Romantic, dark colors: like black, grey and deep reds; and contrasting colors like black and white, black and red.Bright colors paired together, neon colorsNeutrals, like gold, biege, rose, grays and earth tonesPantone's Fall 2015 color trends, see them here
Cr.
http://tips.jewelers.org/